Content MarketingE-commerce and RetailMarketing InfographicsPaid and Organic Search MarketingSocial Media & Influencer Marketing

How to Build Your Brand Online

We tend to get into the weeds sometimes as we’re blogging about specific marketing technologies are techniques. There are still a ton of companies out there that have not built out an adequate web presence to begin acquiring leads or conversions online. This is a solid infographic on how to build your brand online.

Today, businesses must establish a powerful presence online in order to attract customers near and far. A website creates personal connections with customers by establishing loyalty through brand awareness. Websites allow businesses to put all of their information in one place, making it easy for customers to stay in touch with your products or services. From the Freewebsite.com infographic How to Build Your Brand Online

Key to the infographic is the discussion of the word brand. The word evolved from ranchers branding their cattle, but has evolved well beyond a name, logo or slogan as we look at brands online. Now a brand symbolizes the online persona that a company has developed, encompassing its authority, trustworthiness, and personality. Everything a company engages in online adds to that persona, and must be maintained and managed.

brand online

Appreciate this content?

Sign up for our weekly newsletter, which delivers our latest posts every Monday morning.

We don’t spam! Read our privacy policy for more info.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Related Articles

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership