One of our clients has a list of over 100,000 customers that they’ve delivered to but don’t have an email address to communicate them with. We were able to to do an email append that successfully matched (by name and mailing address) and we started a welcome journey that has been quite successful. The other 60,000 customers we are sending a postcard to with their new product launch information.
To drive campaign performance, we’re including a QR code that has UTM tracking on it so that we can monitor the number of visitors, registrations, and conversions from the direct mail campaign. At first, I thought this would be a simple process, but adding a vector-based QR code was more problematic that I’d thought. As with every other challenge, there’s a solution out there… QR Code Generator.
There are several uses for QR codes aside from the direct mail that we’re doing, you can incorporate QR codes to:
- Provide a coupon code or discount.
- Build a vCard for visitors to download your contact details.
- Link to an online PDF.
- Open audio, a video or a photo tour online from signage.
- Request a rating or collect feedback.
- Provide a touchless menu for your restaurant (this was quite popular during the pandemic).
- Promote an event.
- Subscribe via SMS.
- Provide event-specific QR codes for your distributed print materials.
Best of all, you can track the usage of your QR codes and append analytics campaign tracking to the URLs as well. I wasn’t always sold on QR codes because they required that you download an app for quite a long time, but now QR code readers are automated in both iPhones and Androids when you use the camera. That makes them fantastic to incorporate anywhere your users have a mobile device and you want to interact with them digitally.
QR Code Generator Features
- Manage – you can manage all of your QR codes from one central platform, which includes the ability to label and manage each of the codes in its own folder.
- Collaborate – you can add team members with their own logins and collaborate with them on the designs or share the reporting.
- Designer – the designer is intuitive, enabling you to design a fully customizable QR Code that incorporates color, branding (logo), and call-to-action customization.
- Landing Pages – the QR codes have built-in landing pages designed to display on mobile, tablet, or desktop.
- Short URL – the platform has URL shortener included so you don’t have to worry about shortening the URL before using the platform.
- Analytics – the number of QR code scans are included in the platform and you can export the data to a CSV file.
- Vectors – Want to use the QR code for print? No problem – you can download the QR code in multiple formats – including PNG, JPG, SVG, or EPS (Black and white with no additional designs).
- API – Want to integrate APIs into your platform? They have a full REST API for that!
QR Code Generator Results
Here’s a QR code that I built in a few minutes just for this article. Of course, you might be reading this on a mobile device so the actual URL is below on a button. But if you’re looking at this on a desktop, just point your phone at the QR code with any device and you’ll see that you can immediately open up the destination URL.
Disclosure: I’m using my affiliate link for QR Code Generator in both the QR code and the article.