Content Marketing

5 Strategies to Get Attention on the Web

This might be an ironic post given the fact that my blog is in a slight decline in readership. The truth is that I know what’s causing it, but I lack the time right now to invest to stop it. No worries, though, I’ll turn it around soon!

With that, I’ve been thinking a lot about what paths that companies and individuals can take to garner the attention of their peers, prospects, and/or clients on the web and I’ve whittled it down to these 5. These strategies can be deployed one at a time, all at once, or you can take your pick of what route to take.

  • funnyBe funny – I think I’ve got a pretty good sense of humor but translating that humor to the web can be difficult, even brutal. If you can pull it off, though, you’ve got a winner.
  • remarkableBe remarkable – Tell everyone that you’re not blogging anymore… and follow it up with 3 more posts and a move to WordPress. Huh? Yea, I don’t understand it either but it did get everyone on the net talking.
  • intelligentBe intelligent – There is intelligent life out there… even in the blogosphere. Some of the largest followings are on the sites that provide the thought provoking content and intelligent debate – with the facts to back it up.
  • picture 6Be consistent – If you’re going to select a topic, present it consistently in both presentation and periodicity. Very few sites do this, including mine. It requires dedication (addiction?), persistence, and a desire to never sacrifice both quality and periodicity. That’s a tough act to follow.
  • picture 7Be everywhereSome people simply never stop working! I believe much of the following I’ve had on my site has been through continued conversation on other social media platforms and blogs throughout the web. The Internet does reward long hours and hard work.
  • picture 8Pay your way – If you’re lazy, you can spend a bundle in banners and Adsense. If you’re really good, though, you can find ways of investing in your business that are unique and have a great return on investment. Paying attention to sites that make money also provides great insight into how to spend it.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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  1. Hi ,Douglas
    Thank you so much about the tips, they are very useful,
    I just want to say that blogging for money has become very difficult these days becuse the old tricks dont work any more for me.
    Thank you for sharing with us these tips (and nice imges too).

  2. Hey, I’m funny!. And I’m smart and consistent. And while I’m not everywhere, I’m somewhere. So 3.5 out of 6 ain’t too bad.

    I probably won’t try to blog for money, mostly because I don’t want to put the time and effort into it. I’ll use my blog to sell my book though, whenever I can publish the dumb thing.

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