Social Media & Influencer Marketing

Social media and influencer marketing are powerful tools for businesses looking to engage with their target audience, build brand awareness, and drive conversions. By leveraging social media platforms and partnering with influential individuals, companies can expand their reach, establish thought leadership, and ultimately drive more sales. Key subtopics within social media and influencer marketing include social media strategy, content creation, community management, influencer identification and outreach, and performance measurement. Implementing an effective social media and influencer marketing strategy can help you connect with your audience on a deeper level, increase brand loyalty, and ultimately boost your bottom line. Check out the articles below to discover how social media and influencer marketing can help you take your business to the next level.

  • AI Tools Don't Make The Marketer

    Tools Don’t Make The Marketer… Including Artificial Intelligence

    Tools have always been the pillars supporting strategies and execution. When I consulted clients on SEO years ago, I’d often have prospects who’d ask: Why don’t we license SEO software and do it ourselves? My response was simple: You can buy a Gibson Les Paul, but it won’t turn you into Eric Clapton. You can buy a Snap-On Tools master…

  • What is Social Media Monitoring, Social Listening? Benefits, Best practices, tools

    What is Social Media Monitoring?

    Digital has transformed how businesses interact with their customers and understand their market. Social media monitoring, a critical component of this transformation, has evolved from an open-access data pool to a more regulated and insightful tool, significantly impacting marketing and brand management strategies. What is Social Media Monitoring? Social media monitoring, also called social listening, involves tracking and analyzing conversations,…

  • Distribute: AI-Powered Lead Magnets and Sales Micro-sites for lead capture

    Distribute: Streamline Your Sales Process with AI-Generated Mini-Websites and Lead Magnets

    Capturing leads and driving prospects through the sales funnel requires creativity and the acumen for building an optimized landing page. Salespeople and marketers often struggle with creating high-value content that resonates with their target audience, leading to lost opportunities and decreased conversion rates. Additionally, website CMS platforms often load slower than a lightweight solution. There’s no point in driving leads…

  • Guide to Customer Retention Infographic

    Customer Retention: Statistics, Strategies, and Calculations (CRR vs DRR)

    We share quite a bit about acquisition but not enough about customer retention. Great marketing strategies aren’t as simple as driving more and more leads, it’s also about driving the right leads. Retaining customers is always a fraction of the cost of acquiring new ones. With the pandemic, companies hunkered down and weren’t as aggressive at acquiring new products and…

  • How to Set Up Google Analytics UTM Campaign Tracking in Hootsuite

    Hootsuite: How to Add Google Analytics 4 UTM Campaign Tracking To Your Social Media Posts

    Utilizing UTM parameters for your distributed social media links is essential for effective digital marketing. They provide a robust framework for tracking the effectiveness of your social media campaigns in Google Analytics (GA4) by allowing you to see precisely how much web traffic is derived from specific links shared across your platforms. This information is crucial for evaluating the performance…

  • Webinar Marketing: Strategies to Engage, and Convert (and Course)

    Mastering Webinar Marketing: Strategies to Engage and Convert Intent-Driven Leads

    Webinars have emerged as a powerful tool for businesses to connect with their audience, generate leads, and drive sales. Webinar marketing has the potential to transform your business by providing an engaging platform to showcase your expertise, build trust, and convert prospects into loyal customers. This article will delve into the essential components of a successful webinar marketing strategy and…

  • Diib: Website performance reporting and alerts for SEO

    Diib: Transform Your Website’s Performance with Smart SEO Tools You Can Understand

    Diib is an affordable website analysis, reporting, and optimization tool that provides DIY marketers with all the information they need to grow their business.

  • Ways to Engage Facebook Users

    19 Ways To Harness Facebook Users’ Motivation and Engage Your Fans Deeper

    Creating engaging content on Facebook is crucial for maintaining a lively and interactive online community. The first part of developing an engagement strategy on Facebook is understanding why users are on the platform. Why People Use Facebook The top motivating factors for why people use Facebook include: Messaging Friends and Family: 72.6% of Facebook users use the platform to chat…

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