“Year-over-year, from March 2011 to March 2012, email opens on mobile devices grew 82.4 percent,” according to Return Path mobile statistics. Making mobile part of your email marketing efforts is no longer for advanced email campaigns; it's a necessity.
Recently, Delivra published How to Make Your Email Marketing Mobile Friendly, a resource that offers 2012 mobile trends, statistics, and recommendations on how to get your email marketing ready for your on-the-go audience.
The whitepaper discusses three critical components for mobile email success and the tactics needed to employ such a strategy.
- Where is your audience reading email?
- Are you creating content for mobile readers?
- Is your email design mobile friendly?
For the answer to these questions and to ensure your emails are coming into the mobile age, download the How to Make Your Email Marketing Mobile Friendly whitepaper.
80% of consumers find reading marketing emails on their mobile less easy than on a PC. Are you creating emails that your audience is able to easily read and respond to on their mobile device? If not, it's likely being moved to the trash. Don't let that happen!
Thanks for publishing this. We were just talking to a client today about the importance of mobile and how critical it is to take advantage of it while it’s on such an incredible growth curve!