Every once in a while, I come up with a good quote or succinct piece of advice that I’d like to share socially. Rather than just tweeting it out, I open up the Depositphotos mobile application and find a beautiful image. I crop it using my iPhone and then open it in the Over App. Within 10 minutes, I have a great photo that may inspire some of our company’s Instagram network. Here’s an example:
What does that have to do with generating sales for my company? I’ve found over the years that the greatest opportunities and clients have come through our network, not by promoting the crap out of it.
Instagram is a visual social network that provides an excellent means of opening up my personal life and sharing it online. I put all kinds of images up – from our office to our clients, to my dog… and yes… some inspiring quotes in between. We don’t have a huge following, but we have a great group of friends who like and share what we publish.
WithHootsuite, we can also now schedule our Instagram posts out to our audience! Scheduling Instagram updates has been especially effective in planning out promotions for our clients.
How to Market Your Business on Instagram
The Social Tree put together this concise infographic to help you think of ideas for images and video you can share to grow awareness for your brand and build a relationship socially with your audience. They provide eight image ideas you can take advantage of to market your business on Instagram:
- Show off your products (or your clients!)
- Show how your products are made or your services are provided.
- Go behind the scenes
- Show what your products or services can accomplish
- Show off your office and employees
- Share events that you’re attending
- Share quotes and inspiration
- Use competitions to gain new followers
Of course, down the road you can even drive some conversions using Instagram’s Buy button!
Despite what you might guess, calls to businesses are not decreasing as investment in digital marketing grows. Instead, the investment in digital marketing has actually led to a dramatic rise in calls to businesses.