Content MarketingMarketing InfographicsSocial Media & Influencer Marketing

8 Image Ideas to Market your Business on Instagram

Every once in a while, I come up with a good quote or succinct piece of advice that I’d like to share socially. Rather than just tweeting it out, I open up the Depositphotos mobile application and find a beautiful image. I crop it using my iPhone and then open it in the Over App. Within 10 minutes, I have a great photo that may inspire some of our company’s Instagram network. Here’s an example:

Be The Hero

What does that have to do with generating sales for my company? I’ve found over the years that the greatest opportunities and clients have come through our network, not by promoting the crap out of it.

Instagram is a visual social network that provides an excellent means of opening up my personal life and sharing it online. I put all kinds of images up – from our office to our clients, to my dog… and yes… some inspiring quotes in between. We don’t have a huge following, but we have a great group of friends who like and share what we publish.

WithHootsuite, we can also now schedule our Instagram posts out to our audience! Scheduling Instagram updates has been especially effective in planning out promotions for our clients.

How to Market Your Business on Instagram

The Social Tree put together this concise infographic to help you think of ideas for images and video you can share to grow awareness for your brand and build a relationship socially with your audience. They provide eight image ideas you can take advantage of to market your business on Instagram:

  1. Show off your products (or your clients!)
  2. Show how your products are made or your services are provided.
  3. Go behind the scenes
  4. Show what your products or services can accomplish
  5. Show off your office and employees
  6. Share events that you’re attending
  7. Share quotes and inspiration
  8. Use competitions to gain new followers

Of course, down the road you can even drive some conversions using Instagram’s Buy button!

instagram-for-business

Disclosure: I’m using affiliate links in this article.

Appreciate this content?

Sign up for our weekly newsletter, which delivers our latest posts every Monday morning.

We don’t spam! Read our privacy policy for more info.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Related Articles

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership