Perhaps the most underrated social media and content discovery sites we’ve found for attracting traffic for our own site and our clients is StumbleUpon. StumbleUpon has over 30 million users. StumbleUpon offers both an organic user experience as well as a paid discovery service, StumbleUpon Ads.
It’s a pretty addictive platform that generates some deep engagement with its users. The average Stumble session for women is 30 minutes, 22 minutes for men. In fact, 15% of B2B marketers use StumbleUpon to distribute their content, including our agency! The infographics we share on StumbleUpon perform extremely well.
What is StumbleUpon?
Users sign up for StumbleUpon and, as they submit, like, and dislike content, the system builds a custom weighted profile that presents new content based on their preferences. You can follow other StumbleUpon users to see what they are sharing. And you can utilize it as a bookmarking site by saving your submissions to lists.
Central to the platform is the Stumble button which enables the user to quickly advance through content recommendations. The more you use StumbleUpon, the better the suggests it provides you. StumbleUpon also offers mobile and tablet apps as well as browser extensions.
How to Use StumbleUpon
Once you’re registered and logged in, StumbleUpon maintains a simple navigation menu atop the content. The user can add the bookmark to a list, share the page with someone, filter the interests, dislike (thumbs down), like (thumbs up) or Stumble to load the next find. You can also see details on the target site and who liked the page.
What is StumbleUpon Advertising?
With StumbleUpon Ads, publishers can submit content and pay to have that content displayed within the StumbleUpon stream of content that’s personalized to the user. Advertisers can target the Stumblers by age, gender, location, device, pre-built interest bundles or select from over 500 precise interest targeting categories. Perhaps what’s unique about StumbleUpon Ads is that your content can take off organically as well as through paid views – providing you more visibility for your money if the content is compelling enough.
There are way too many social media sites and you may not be using the best ones or get the maximum exposure. StumbleUpon is often an underutilized source for traffic; it does not boast the same user volume like the big boys – Facebook and Twitter. It certainly has some moves you should check out. This Infographic will show you how to use StumbleUpon to drive traffic and market your content. Cent Muruganandam, Your Escape from 9 to 5.
According to Shareaholic, StumbleUpon continues to drive much more traffic than other social platforms. Keep in mind the very behavior of Stumbling can drive a lot of visits but short time on site and a lot of exits, though!
Here’s a great infographic from Your Escape from 9 to 5 with a solid overview of leveraging StumbleUpon for your next marketing effort.
