We worked with our digital catalog publisher sponsor, Zmags, to create this beautiful and insightful infographic to how we consume content from brands as consumers. Some findings already confirmed what I knew, while others were surprising. However, the overall message is that your content needs to be consistent across multiple devices.
How can you do that? Recognizable design and common functionality across devices. Use of images and rich media also retains attention span. Having a variety of content helps with conversions as well.
What did you find interesting?
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7 Content Marketing Trends B2B Brands Need to Know in 2018
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Really enjoyed working on this infographic! Interesting summary on what types of content are being produced, as well as where we are reading them.
You really kicked butt on this one. It’s a very compelling infographic – I love the design and the information – very clear!
Hi Jenn, I would like to use this infogrpahic in the Resouce Center for an event I am marketing. How can I go about this?
Hi Stephanie! I’m happy to help you out, or put you in contact with the people who created the infographic. Please reach out to me at jenn@dknewmedia.com. Thanks!
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