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How We Consume Content From Brands

In today’s fast-paced digital world, brands need to be more strategic than ever when it comes to engaging with their audiences. With a wide range of platforms and channels to choose from, understanding consumer preferences can make all the difference. In this article, we delve into the findings of this Zmags infographic designed by my firm that sheds light on the various ways in which consumers consume content from brands.

  1. Importance of Visual Content – Visual content continues to dominate the digital landscape, capturing the attention of audiences worldwide. According to the infographic, 40% of people respond better to visual information than plain text. Brands that effectively use images, videos, and infographics in their marketing strategies are more likely to engage their target audience and generate higher conversion rates.
  2. Mobile-first Approach – With the increasing use of smartphones and tablets, optimizing content for mobile devices is a must for brands. The infographic reveals that 70% of mobile searches lead to action within an hour, emphasizing the importance of a mobile-first approach. Brands should focus on creating mobile-friendly content and ensuring their websites are responsive to cater to the ever-growing mobile user base.
  3. Social Media Platforms – Social media platforms play a pivotal role in content consumption. According to the infographic, 27 million pieces of content are shared every day, making it essential for brands to have a strong presence on popular platforms like Facebook, Twitter, and Instagram. By leveraging social media to share engaging content, brands can increase their visibility and create lasting connections with their audiences.
  4. Email Marketing – Despite the popularity of social media, email marketing remains a powerful tool for engaging with consumers. The infographic highlights that 91% of consumers check their email daily, and 44% of email recipients have made at least one purchase based on a promotional email. Brands should continue to prioritize email marketing campaigns, ensuring their messages are personalized, relevant, and visually appealing.
  5. Personalization Matters – Consumers are increasingly looking for personalized experiences when engaging with brands. The infographic states that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster than text. By using personalized visuals and tailoring content to individual preferences, brands can create a more immersive experience for their audience, resulting in higher engagement and conversion rates.

Understanding how consumers consume content from brands is crucial for marketers to develop effective strategies that resonate with their target audience. By focusing on visual content, adopting a mobile-first approach, leveraging social media, prioritizing email marketing, and delivering personalized experiences, brands can successfully engage consumers and drive business growth.

Zmags How We Consume Content From Brands Infographic

Jenn Lisak Golding

Jenn Lisak Golding is President and CEO of Sapphire Strategy, a digital agency that blends rich data with experienced-back intuition to help B2B brands win more customers and multiply their marketing ROI. An award-winning strategist, Jenn developed the Sapphire Lifecycle Model: an evidence-based audit tool and blueprint for high-performing marketing investments.

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