Analytics & Testing, Marketing Automation,

Hubspot andHootsuite Integrate

We’re big fans of HootSuite and our agency just hit the ground using Hubspot (more to come on their great tools!) so when we found out yesterday that the two companies are joining forces to help drive social leads inbound, we were pretty excited!

The app is designed for social businesses using both tools: HootSuite transforms the way people think about social media, while HubSpot transforms the way people think about marketing. Now marketing professionals can close the loop on social media, tying real-time social networking activity to lead generation-focused marketing campaigns. The app automatically pulls HubSpot Lead and Keyword data into HootSuite providing an opportunity for social engagement with leads and those mentioning top performing keywords without leaving the HootSuite dashboard.

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Contacts Stream

  • View a stream of Twitter messages from all your HubSpot Contacts
  • Filter to show Lead conversions within a designated date range
  • Engage with your Contacts — reply, retweet, DM, reply all, follow, add to list + more
  • Click avatar or username to pop up Twitter bios in dash

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Keywords Stream

  • View a stream of Twitter messages containing your HubSpot Keywords
  • Filter to show messages for your top performing keywords, based on conversion volume
  • Engage with those mentioning your Keywords — reply, retweet, DM, reply all, follow, add to list + more
  • Click avatar or username to pop up Twitter bios in dash

If you’d like to beta test the integration, send your request now! In addition to the app, the two companies will join forces to break the existing Guinness World Record for the world’s largest webinar with the The Science of Inbound Marketing taking place on July 12. Mark your calendars!

Co-hosted by HootSuite and Hubspot, The Science of Inbound Marketing attempts to make marketing history by breaking the Guiness World Record for world’s largest webinar. Together, the two companies will demonstrate the important role real data, facts and science play in inbound marketing.

Held on July 12 at 1:00pm ET, all are invited to be part of marketing history by registering for the webinar. Follow hashtag #InboundSci for the latest on this groundbreaking event.

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