Organizations that engage customers and employees see a 240% improvement in performance related outcomes. Increased productivity, increased retention, increased collaboration, increased brand preference, increased time on site and increased social sharing. The availability of big data combined with the benefits of gamification are leading to huge advancements in this industry.
According to Gartner: By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes, according to Gartner, Inc. By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application.
This infographic from Bunchball describes Gamification, why companies are adopting the technology, and what the