My friends will get a kick out of this, since I rarely answer my phone… but hey… this is about helping your company, not mine! With the huge surge in iPhones, Droids and other smartphones, it really is time that you begin optimizing your site for use on a mobile browser. We recently crafted an entirely different user experience for a client, releasing a mobile version of the web application we built them and optimizing it for use on iPhone and Droid.
While your company may not be able to afford an entire redevelopment of your site for mobile usage, there is one simple thing that you can implement immediately: hyperlink your phone numbers so that mobile users can simply click on them and start a phone call. The syntax is quite simple:
A typical anchor tag with a web link utilizes a URL in the value, an email link utilizes mailto… the syntax for a phone number is simply tel. I've tested the value with and without parentheses, periods and dashes and everything appears to work on both iPhone and Droid. However, I'd still limit the phone number to just the actual numbers in the href value.
Just think about how many car crashes you might save people from so they need not try to memorize or write the number down!