When it gets to be around the Holidays, you hear a lot more people saying how they could use a couple more hours in the day. Or if they could clone themselves, they could be in two places at once and get a lot more accomplished. The same can likely be said by marketers and how they feel regarding their email programs. Most companies don’t have the luxury of a whole team of email marketers and are forced to rely on one person or a couple of people to manage their entire program.
I get it, so let me offer a couple of ideas that may help you feel as though you have a whole marketing team managing your program instead of just yourself.aid by marketers and how they feel regarding their email programs. Most companies don’t have the luxury of a whole team of email marketers and are forced to rely on one person or a couple of people to manage their entire program.
- Setting up mailing calendars is a great way to stay organized, but also help you plan ahead. Determine how often you want to send to your audience and make note of it in a calendar. You can also go as far as determining what message you plan on sending as well.
- Templates & Content Libraries allow you to take the information you laid out and organized in your content calendar and start creating it. Create several templates in your spare time to have on hand when you have a mailing to go out in the future and you are crunched for time.
- Autoresponders can be set up to automatically respond to certain events. For example, if someone subscribes to your mailing list, you can set up an automatic email to send that welcomes them and gives them other calls to action.
You can use these tools to enhance your email marketing efforts and give your audience a more substantial email program, but without feeling like you can’t do it all. Instead, you’ll feel like you have a whole team supporting you in cranking out those awesome emails!
The average piece of content takes 20 hours to create and costs approximately $1,200 to produce. And yet, 60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource center.