Mobile and Tablet Marketing Search Marketing

Find Out the Companies Visiting Your Site

Douglas Karr Last Updated: Sunday, October 4, 2015

1 minute read

This week I got to attend a pretty exciting demonstration of Demandbase Stream?. Demandbase Stream is an Adobe AIR application that allows you to monitor your web traffic in real time.

David Lieberman, Vice President of Business Development describes Demandbase Stream:

Demandbase Stream is the first browserless Web application that enables sales and marketing people to find out which businesses are visiting their Web site, what their interests are, and who to contact. By downloading the free Demandbase Stream? tool and connecting it to a Web site and to Demandbase Direct?, anyone can turn passive Web visits into actionable sales leads.

From a ticker that runs across the desktop users can view business traffic information, company details, and recommended contacts in minutes. Users can also set preferences to filter traffic from outside a sales territory or from Internet Service Providers (ISP’s).

Demandbase Stream

This really changes the industry! If you’re a marketer working B2B, you used to only be able to identify those companies who registered on your site via a Call to Action (whitepaper download, webinar, etc.) and the other visitors were anonymous. With this technology, you can see who’s on your site in real time!

The Pro version is even more exciting, tracking and enabling you to download firmagraphic data! Talk about a lead generator. Though they haven’t provided you with their information, this would enable you to proactively contact the company to see if they required any more assistance. This will ultimately lead to increased sales!

Douglas Karr Last Updated: Sunday, October 4, 2015

1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media oversees my consulting, publications, podcasts, workshops, webinars, and speaking opportunities. Highbridge, my agency with two other partners, helps companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media