Impact Radius enables digital brands and agencies to maximize the return of ad spend across digital, mobile and offline channels. Their SaaS marketing technology enables marketers to have a singular analytics view into all marketing efforts by collecting granular consumer journey data and marketing costs.
The Impact Radius Suite of Products includes
- Partner Manager – automate your affiliate and strategic partner programs. Reduce your transaction fees and boost ROI while enhancing scalability, analytic insights, and control.
- Tag Manager – tag management across all channels—including mobile.
- Media Manager – a centralized data hub for streamlining multi-channel reporting and getting insight on the value contributed by each source, and accurately measure return on ad spend (ROAS).
- Mobile App Tracker – Integrate one SDK and precisely track all mobile installs and in-app events from all partners.
- Inbound Call Tracker – Track all inbound call activity just like clicks, on a single platform. Automate workflows, including partner contracting and payments.
- MarketPlace – find and connect publishers with affiliates through Impact Radius’ search algorithm.
Through the automation of critical marketing processes and real-time delivery of visual reporting insights, Impact Radius drives revenue for global companies such as American Airlines, Cabela’s, Shutterstock, Tommy Hilfiger and Wayfair.