Content MarketingMarketing InfographicsSearch MarketingSocial Media & Influencer Marketing

Inbound Marketing Explosion

As an inbound marketing agency, we think it’s exciting to be agents on the front side of the incredible change in the agency industry. From vendors to designers, everyone is paying much more attention to the big picture of online marketing rather than working in silos or comfort zones. Working across mediums provides greater results… but it’s not easy!

Marketing used to be about paying for your audience’s attention and trying to lure them away from whatever they were doing before. But thanks to the web, the game has changed. Inbound marketing encompasses a number of tactics that attract customers by offering them useful, relevant information. Using inbound marketing, you can zero in on customers who are eager to buy what you sell. We explore just how widely inbound marketing has caught on and how businesses are finding success with it 2012. From G+’s infographic, The Inbound Marketing Explosion.

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Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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