The positioning of DK New Media is largely that it's an inbound marketing agency. We like the term inbound marketing because it emphasizes the fact that our focus is attracting leads and turning them into customers. SEO companies are often focused on rank. Social companies are often focused on bigger audiences. Agencies are often focused on design. We're focused on business results… and may utilize SEO, social, email, mobile, video, design or any other strategy that drives prospects into leads and leads into customers.
Inbound marketing may sound like marketing jargon, but I like the expression and it's comparison to outbound marketing strategy. The folks at Volinsky Consulting have designed a great infographic that illustrates the ecosystem of an effective inbound marketing strategy: