Emails flood inboxes from every direction, and internet service providers (ISPs) are challenged to identify good senders from malicious ones. The challenge of ensuring your carefully crafted messages reach their intended recipients has become paramount. Amidst the complexities of spam filters, stringent algorithms, and shifting sender reputations, the struggle to secure a spot in the coveted inbox rather than the dreaded spam folder has intensified.
Inbox placement is the percentage of emails you send that land in the inbox rather than the recipient’s junk folder. There are three distinct strategies for ensuring inbox placement:
- Email authentication provides ISPs with the necessary records to ensure an email is sent from an authenticated sender or service provider (ESP).
- Anti-spam filters are algorithms designed to analyze an email’s content, structure, and other characteristics to determine whether it is likely to be spam or a legitimate message.
- Inbox engagement provides ISPs with interaction signals that provide evidence of a relationship between the sender and the email recipient.
We’ve extensively written about email authentication, and spam filters are pretty commonplace within most email editors. Inbox engagement, however, is outside an email sender’s control… unless you utilize a platform like InboxAlly.
Here’s the root of the problem… as a good email sender with email authentication properly set up, your subscribers are opted in, and your email content isn’t spam. How do your subscribers provide engagement data to ISPs when all of your email is in the junk folder? Well, you can’t… so you need a tool that helps you to automate those signals.
Inbox Engagement and Interaction
InboxAlly’s approach involves strategically engaging with ISPs to improve inbox placement. While the goal is to enhance the chances of legitimate emails landing in the inbox, this process involves a strategic interaction level that influences ISP algorithms. The solution lies not in gaming but in establishing authentic and trusted sender relationships with ISPs through a series of interactions.
Subscriber engagement signals that indicate recipient interest and positive interactions with emails include:
- Opens: A high open rate indicates that the content is relevant and engaging to the recipients.
- Clicks: Clicking links within emails can show recipients actively engage with the content and find value in the provided links.
- Replies: Direct replies to emails suggest that recipients are interested in further communication and engagement.
- Scroll down: Highly engaged recipients open emails and scroll down as they read.
- Marked as Important: Marking an email as important be interpreted by the inbox provider that the email sender is valued.
- Moving from Spam to Inbox: If recipients move emails from the spam folder to the inbox, it can signal that the emails are desired and relevant.
- Adding to Contacts: If recipients add the sender’s email address to their contact list, it indicates a level of trust and interest in receiving future communications.
- Whitelisting: When recipients manually whitelist a sender’s email, it strongly signals positive engagement.
- Flagging as Not Spam: If recipients mark emails as not spam within their email client, they believe they are legitimate and wanted.
- Long-term Engagement: Consistent and ongoing engagement with multiple emails over time demonstrates a strong relationship between the sender and the recipient.
- Reading Time: Tracking the time recipients spend reading an email can provide insights into the email’s content quality and appeal to the recipient.
- Forwarding: If recipients forward emails to others, it indicates that the content is valuable and worth sharing.
By positively interacting with ISPs, InboxAlly aims to demonstrate the value and relevance of the emails sent from your domain. This can include tracking engagement, monitoring user interactions, and providing feedback to ISPs about the quality of your emails. Overly artificial or deceptive practices can lead to negative consequences, including potential damage to the sender’s reputation and trustworthiness, so tools like InboxAlly tread carefully.
Using tools like InboxAlly to engage with ISPs should be done in a way that respects best practices and maintains a genuine connection with recipients rather than solely focusing on algorithm manipulation. InboxAlly aims to double open rates within 1-2 weeks and provides various features to track progress and engagement. Here are some key points about how InboxAlly solves this problem:
- InboxAlly teaches email providers to prioritize your messages, resulting in higher inbox placement rates and improved open rates.
- InboxAlly offers real-time engagement tracking, allowing you to monitor how recipients interact with your emails.
- InboxAlly helps you track progress and broadcasts you’ve sent, giving you insights into your email campaigns’ performance.
- InboxAlly is trusted by leading email marketing professionals worldwide, InboxAlly provides a reliable solution for improving email deliverability.
InboxAlly Use Cases and Users
- Mailing list owners: InboxAlly is beneficial for individuals who manage email lists, whether for cold outreach or in-house company lists. It provides a proven fix to avoid spam filters and achieve high inbox placement rates.
- Deliverability Experts: Email deliverability experts can use InboxAlly to address issues related to engaged contacts and further enhance their deliverability strategies.
- Agencies: Marketing agencies can benefit from InboxAlly to alleviate worries about inbox placement for their clients’ campaigns.
- Email Service Providers: InboxAlly can help email service providers maintain their customer base by preventing drops in open rates and ensuring successful email deliverability.
InboxAlly is a valuable tool in the sales, marketing, and online technology landscape by improving inbox placement and subsequent open rates for your email campaigns.
If you have email deliverability issues, low open and click rates, and are concerned about your email reputation, don’t hesitate to get in touch with us at Highbridge. We are experienced email deliverability experts who can test your inbox placement, audit your email content and authentication settings, and help you improve your sender reputation, resulting in greater opens, clicks and conversions!