Although I’m nearing 2,000 blog posts on Martech Zone, it doesn’t mean that all the hard work I’ve poured into each post is recognized. Few people realize it, but it is possible to revive old blog posts and get new traffic.
This week a new product hit the market that’s incredible for reviving old blog posts. (It can also be used on web pages, too, of course). SEOPivot analyzes the pages of your site and provides you with recommendations to apply keywords for better search engine placement. It’s quite an impressive product and I put it to use on my own blog.
For $12.39, you can use SEOPivot for 1 day – more than enough time to enter up to 100 domains and get a comprehensive list back of up to 1,000 pages and keywords and phrases. You can even download the results via an Excel Spreadsheet!
I simply sorted the list by Url and Average volume… that’s an approximate count of searches for a given keyword or phrase. Then I edited each of the pages or posts, added the keyword combinations where possible, and republished the posts. It’s that simple and you can have a significant impact on traffic.
It’s a great product and a nice way to revive some old content that you had put some energy into putting out there!