Whether you’re in marketing or sales, a core part of your job is to sell something. Marketing is tasked with selling ideas and the brand through intriguing content; sales is tasked with selling the actual product or service through strategic follow up, knowledge and charm. Either way, there is a creative process for both, which require patience and trial and error.
Before we can get to the selling part though, we are tasked with prospecting, which is one of the trickiest parts of the customer lifecycle in today’s interconnected world. Did you know that the sales cycle is 22% longer than it was 5 years ago? It’s really not surprising when we are inundated with communications every day. For brands, it’s getting harder to reach the right person with the right message at the right time. And it could end up costing a lot of money for you to get in front of the right people.
So, how do we ultimately increase our efficiency and decrease our budgets for getting that golden message in front of your ideal customers? According to our sales automation sponsor, Salesvue, it all boils down to creating an effective prospecting process. It might sound simple, but it leads back to a simple premise:
Selling is an art, but connecting (prospecting) is math.
In their new whitepaper, they provide tips on how to:
- Develop a prospecting process to increase your connect rate by 40%
- Increase throughput and velocity of prospecting activities by 50%
- Increase conversion rates by an average 20%
Download their whitepaper today to learn how to develop a sales prospecting process that leads to results for your business and shorter sales cycles for your team.
[su_button url=”http://salesvue.com/increase-sales-connections-40-prospecting-process/?utm_source=blog&utm_medium=Martech&utm_campaign=WPSales” target=”blank” color=”#000000″]DOWNLOAD THE SALES PROSPECTING WHITEPAPER[/su_button]
Disclosure: Salesvue is a client of ours and sponsor of Martech Zone.