When I was down in Houston, one of the speakers noted how a company will spend more money on their lobby than they will on their online presence. No one asks a couch manufacturer what the return on investment is on a nice leather sofa for the lobby – but everyone cuts and chisels away at the cost of a new website.
Too many companies ignore the strategy altogether – too busy with their current strategies to worry about an online marketing strategy. Your website will get more visitors than your lobby with a great design and strategy behind it! It’s time for a makeover, but it’s difficult to justify the expense… nearly impossible in this economy. Until now…
If you’re a business in central Indiana, here’s an opportunity! For one local company, the Indy Business Makeover Competition will be a well-deserved refresher. The winning firm will receive marketing services, a new server, Web site and office furniture among other prizes. With more than $80,000 of donated products and services from local businesses, the Indy Business Makeover Competition says to hardworking business owners, “enjoy a makeover on us, you’ve earned it.”
The application deadline is tomorrow – July 29, 2009! Check out the list of prizes – they include a 40 blog package with Compendium Blogware, too! I’m going to see if I can talk the team into letting me throw a $3,000 quarterly consulting package into the ring as well – to help with content strategies, social media integration, conversion monitoring, etc.