Optify analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites to give you insight on what’s working and what’s not in the world of B2B web marketing. Below are key findings and you can download the entire 2012 Web Marketing Benchmark Report and learn key findings including:
- Which sources drive the most traffic to B2B sites?
- The most efficient lead generation sources
- The best-performing social media channel
- Important trends in SEO and paid search
This infographic from Optify highlights some of the more interesting data points Optify found during their analysis.
Despite what you might guess, calls to businesses are not decreasing as investment in digital marketing grows. Instead, the investment in digital marketing has actually led to a dramatic rise in calls to businesses.