5 Online Shoppers Ruling the Holiday

online shopper types

The folks at Maxymiser shared their latest infographic, 5 Online Shoppers Ruling the Holiday Interwebs. I really appreciate insight like this because too much of the data out there points to the average shopper… and then chops down the data by gender, age and income. The fact is that there are many different motivations for people to make a purchase.

Maxymiser identifies 5 influential personas of shoppers. They are the bargain hunter, the first-time online shopper, the touchy feely shopper, the needs-inspiration shopper and the last-minute shopper.

5 Online Shoppers Ruling the Holiday Interwebs v2


  1. 1

    As hectic as my life is, I have to consider myself the last type of shopper – the last-minute shopper. It always seems that there is still time to do this and to do that before Christmas and before you know it, it’s the 20th of December and you don’t even have gifts for you own family.

    • 2

      I’m with you, @PetieKelly:disqus ! In fact, my kids are used to actually getting a couple more gifts after the holidays… I can’t even stand to go stand in line at the last minute!

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