8 Reasons Why Visitors Leave Your Site

KISSmetrics lays out the top 8 reasons that visitors leave your website:

1. Visitors are frustrated by complex or inconsistent navigation.
2. Visitors are distracted by popup, flash, and other ads that divert attention.
3. Visitors can’t find what they are looking for due to poorly structured content.
4. Visitors are surprised by video or audio that starts automatically in the page.
5. Visitors are required to register for the site.
6. Visitors land on a site with boring design or boring content.
7. Visitors can’t read due to poor font size, type and color usage.
8. Visitors return and never find updated content.

Source: What Makes Someone Leave A Website?

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