B2B Social Marketing requires establishment of a presence and growing authority in your industry. B2B companies who adopt an aggressive strategy to build their online presence across social mediums are recognized as thought leaders and their following brings business. I rarely see a B2B company explode in growth without having a social marketing strategy in place. And I’ve seen many B2B businesses struggle simply because they lacked one.
Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks while building brand advocacy. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.
In their infographic, the B2B Social Marketing Universe, Marketo examine the elements of a successful B2B social marketing campaign.