This infographic from AboutUs is a solid overview of the questions we need to ask as content marketers. In the case of this post, I’d answer these questions as follows:
- Who – our targets are new and intermediate content marketers.
- What – this infographic on the basic questions your content marketing should answer.
- Where – we’ll publish the infographic here and will share it on all social channels, including Pinterest and StumbleUpon.
- When – we like to publish in the mid-morning to connect with a high volume of readers across the country.
- Why – our site is known for sharing great marketing infographics and has become a destination of sorts for them.
- How – sharing this infographic from AboutUs provides the content marketer with a great structure for developing their strategy. I’d move to the 7 Steps of Optimizing Content next to develop an overall plan!
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I would almost argue that the last step (to really hit this one out of the park) would be to talk to someone 1-1 to really get the low down. My friend did this with Matthew Bucher – who has founded a successful creative management agency from the ground up