Content MarketingMarketing Infographics

Content Marketing Questions to Ask and Answer

This infographic from AboutUs is a solid overview of the questions we need to ask as content marketers. In the case of this post, I’d answer these questions as follows:

  • Who – our targets are new and intermediate content marketers.
  • What – this infographic on the basic questions your content marketing should answer.
  • Where – we’ll publish the infographic here and will share it on all social channels, including Pinterest and StumbleUpon.
  • When – we like to publish in the mid-morning to connect with a high volume of readers across the country.
  • Why – our site is known for sharing great marketing infographics and has become a destination of sorts for them.
  • How – sharing this infographic from AboutUs provides the content marketer with a great structure for developing their strategy. I’d move to the 7 Steps of Optimizing Content next to develop an overall plan!

Content Marketing

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

One Comment

  1. I would almost argue that the last step (to really hit this one out of the park) would be to talk to someone 1-1 to really get the low down. My friend did this with Matthew Bucher – who has founded a successful creative management agency from the ground up

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