Despite being deemed outdated and “put to bed” by new technology, email is still a vital component of the way individuals and businesses communicate. Digital natives are indeed using social networking tools like Facebook and Twitter to send messages, but 94% of Americans – age 12 and older – who are active online, prefer email as opposed to a 140 character limit.
Consequently, for marketing professionals, there’s an overwhelming consensus that email is still the quickest and most reliable tool for customer acquisition and engagement. With plenty of access to social networks, television and countless other channels to reach their audience, 64% of businesses are planning to increase investments in email marketing in 2013, according to a recent Marketo infographic.
For most marketers, email will continue to trump other communication channels because it is trustworthy, relevant, strategic and allows cross-channel coordination. Not convinced? Take a deeper look into the data here: