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How to Get PR

If you’re a public relations beginner, be sure to check out the entire Guide to PR by Brownstein & Egusa. And for some more detail on PR strategies, be sure to read the guest post – PR Advice From A Former VentureBeat Writer – from Conrad Egusa on Scott Monty’s fantastic blog. Special thanks to Marty Thompson for the find!

If I were going to add anything, it would be a step somewhere between 3 and 4 when you actually define your pitch. I have several PR representatives that I’m on a first name basis with… and one is an author on our blog with permission to share whatever information she wishes. The reason is because the author fully respects the mission of our blog and never abuses it. Having a fantastic, personalized pitch is essential!

how-to-get-pr

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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