One takeaway that was outstanding to see:
Pure “SEO” consultants/agencies may be fading as broader “inbound marketing” services firms (offering SEO, social, content, conversion, analytics, etc) rise. The data showed 150 respondents (25%) saying they were primarily focused on SEO while a slightly greater number, 160 (26.7%), offered a broader range.
This is great to see. In my opinion, inbound marketing agencies do a far better job at advising customers on search engine optimization because they are business results-based rather than ranking-based. Focusing on rank only can lead to a lot of problems… including a tendency to rely on backlinking, not understanding the target audience, and a focus on high volume keywords instead of low volume, high conversion keywords.