Marketing InfographicsSearch Marketing

How Much Does SEO Cost?

SEOmoz released data from over 600 agencies that perform SEO for their clients. AYTM took the data and put it into a infographic, How Much Does SEO Cost?.

One takeaway that was outstanding to see:

Pure “SEO” consultants/agencies may be fading as broader “inbound marketing” services firms (offering SEO, social, content, conversion, analytics, etc) rise. The data showed 150 respondents (25%) saying they were primarily focused on SEO while a slightly greater number, 160 (26.7%), offered a broader range.

This is great to see. In my opinion, inbound marketing agencies do a far better job at advising customers on search engine optimization because they are business results-based rather than ranking-based. Focusing on rank only can lead to a lot of problems… including a tendency to rely on backlinking, not understanding the target audience, and a focus on high volume keywords instead of low volume, high conversion keywords.

seo cost

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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