Content MarketingMarketing InfographicsSales Enablement

Improving Sales Proposal Effectiveness

In a world where there are so many different options and all the information available to us with a quick search and click, the sales cycle has gotten longer over the past decade. In fact, the average sales cycle is 22% longer than it was five years ago. What gives?

Our sales proposal automation sponsor, TinderBox, actually did a study with Miller Heiman and the Sales Management Association to find out what challenges sales organizations are facing with sales proposals and their sales cycles. One of the main goals of the study was to find ways to replicate an effective sales proposal process by looking at successful sales organizations. And they’ve published the study for your reading pleasure:

Download the Sales Proposal Effectiveness in B2B Sales Organizations Study

For quick digestion, we worked with the team at TinderBox to create an infographic that shares all of the key findings of the study. Take a look and learn about some key ways to create an effective sales proposal process.

Tinderbox-Infographic-Sales-Proposal-Effectiveness (1)

Jenn Lisak Golding

Jenn Lisak Golding is President and CEO of Sapphire Strategy, a digital agency that blends rich data with experienced-back intuition to help B2B brands win more customers and multiply their marketing ROI. An award-winning strategist, Jenn developed the Sapphire Lifecycle Model: an evidence-based audit tool and blueprint for high-performing marketing investments.

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