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The Inbound Marketing Process

Impact Branding & Design has put together this beautiful infographic, The Inbound Marketing Process that sums up the inbound marketing process in 6 steps. Inbound marketing is a complex process – with many dependencies between channels, so it’s not easy to get a process simplified graphically like this.

Inbound Marketing can be a very confusing and monumental process. Our goal is to make it as simple as possible, and get you the results you’re looking for. Check out the process we have developed to obtain your Inbound Marketing goals.

My only additions would be testing and a loop from step 6 to step 1. Inbound marketing requires testing to ensure the significant efforts you’re applying are having a true impact and you experiment with different messages, different channels, and different offers. The other missing piece is the loop from measurement to refinement of your marketing strategy. Figuring out what works should drive your inbound marketing efforts!

the 6 step inbound marketing process

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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One Comment

  1. Internet marketing is completely inbound.
    People are looking for your solution when they search online. They want
    relevant information on what they are searching for. They have invited
    the salesmen to their door.

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