LinkedIn has over 135 million members internationally and the average household income of a LinkedIn user is over $100,000 annually! The first thing I do returning from a business trip or meeting is to enter all my contacts in LinkedIn, review their profiles, and see which ones I should follow up with. In fact, I don't even accept resumes… if you don't have a comprehensive LinkedIn profile, it's the first strike against you.
LinkedIn is the proverbial dark horse of social media. We all know it's there, but few use it to its full potential. This is a major mistake, especially when it comes to marketing your business. This LinkedIn basic boot camp training will give you the tools necessary to use the site for all your business and personal marketing needs. From the Mindflash infographic.
The only negatives I have about LinkedIn is that the quality of groups has considerably gone downhill with spammers and make money fast gurus. As well, we've not seen any traction on LinkedIn advertising. It seems it's a one-stop destination for business folks. They dive in, get what they need, and get out. There really doesn't seem to be anything compelling keeping visitors there.