I can’t believe that I’m different than most people. I check email throughout the day on my iPhone so that when I get to work, I can focus on the issues that are most important. My mobile device is my primary tool in opening and organizing the messages I receive. Of course, it can’t hurt when those emails are optimized for mobile devices. If you need some additional assistance getting your email mobile friendly, be sure to download How to Make Your Email Mobile Friendly.
Subscribers are receiving emails across several platforms and devices. Most likely, your email is hitting their Gmail inbox, lighting up their mobile, and possibly being forwarded to their work account. But do you know where your audience is opening your latest email?
This infographic from Litmus provides evidence that the tide has finally turned and mobile has overtaken the desktop email client!
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