It's sometimes hard to keep up with all the marketing jargon these days, but here's another one that you may begin hearing… native advertising.
The term native advertising is getting considerable traction in the online advertising community, but its definition has been confusing until now. Native advertising is not advertorial. Instead, it contributes value to any page it graces by improving user experience and adding value for consumers. Recent data confirms that publishers, agencies, marketers, and investors believe that native advertising is the fastest growing segment in the online advertising business.
Solve Media has written a whitepaper if you'd like additional insight into native advertising.
Here's an example of native advertising from the Solve Media site, a CAPTCHA Type-IN: