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Content Marketing Marketing Infographics Search Marketing

Penguin 2.0 How to Stay on Google’s Good Side

Kelsey Cox Wednesday, June 19, 2013

0 1 minute read

It’s been less than a month since Google’s latest search update launched, and although the new spam-fighting Penguin 2.0 technology hasn’t been fully implemented yet, it’s already causing an bit of anxiety.

Content marketers need not despair as long as they plan to stay on Google’s safe side. According to data compiled in Marketo’s most recent infographic, Google Bought a Zoo, that means steering clear of underhanded SEO techniques such as link spamming, sneaky redirects or cloaking, and sticking only to high-value, white hat tactics.

Specifically, websites that focus on producing relevant and unique content, while ensuring proper website optimization, credible backlinks and strong social signals are less likely to feel the heat of Penguin 2.0. Consistently updated content, quick webpage load time and credible links from reputable websites are also ways to ensure minimal impact.

Here’s the complete look at what Google has in store:

Kelsey Cox Wednesday, June 19, 2013

0 1 minute read

Kelsey Cox

Kelsey Cox is the Director of Communications at Column Five, a creative agency that specializes in data visualization, infographics, visual campaigns, and digital PR in Newport Beach, Calif. She is passionate about the future of digital content, advertising, branding and good design. She also really enjoys the beach, cooking, and craft beer.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge