As a marketer, early adoption is risky but can be incredibly beneficial. While all of your competitors are settling in and developing their audiences on Facebook, Google+ continues to slowly grow in popularity. The mobile and tablet versions are light years ahead of Facebook, the integration to search and other Google applications is fantastic, and the usability of the site continues to improve… not to mention the core advantage of utilizing circles.
The opportunity is that Google+ is that it’s still an enormous social network, with almost 32 million visitors and 43 percent growth in June 2012. This is still your opportunity to plant your flag in the ground and build a following before your competitors do… go do it!