E-commerce and RetailMarketing InfographicsMobile Marketing, Messaging, and Apps

The Rise of Mobile Commerce, and the Benefit to Marketers

Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were beginning to think email marketing was a dying approach, but the recent boom in M-commerce is proving quite the opposite.

In fact, for every $1 invested in email marketing, the average return is $44.25, and fifty percent of all unique opens for retail sites happen on smartphones and tablets.  Mobile consumers are spending 48% of their time on e-commerce sites, with 1 in 10 e-commerce dollars spent via a smartphone or tablet. In 2013, the companies raking in the biggest bucks from mobile sales are Apple, Amazon, QVC, Walmart, and Groupon Goods, proving that email marketing can be revived if retailers provide an outstanding mobile experience.

Baynote visualizes just how powerful mobile marketing has become, in the infographic below.

The Rise of Mcommerce

Appreciate this content?

Sign up for our weekly newsletter, which delivers our latest posts every Monday morning.

We don’t spam! Read our privacy policy for more info.

Kelsey Cox

Kelsey Cox is the Director of Communications at Column Five, a creative agency that specializes in data visualization, infographics, visual campaigns, and digital PR in Newport Beach, Calif. She is passionate about the future of digital content, advertising, branding and good design. She also really enjoys the beach, cooking, and craft beer.

Related Articles

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership