Ecommerce and RetailMarketing InfographicsMobile and Tablet Marketing

The Rise of Mobile Commerce, and the Benefit to Marketers

Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were beginning to think email marketing was a dying approach, but the recent boom in M-commerce is proving quite the opposite.

In fact, for every $1 invested in email marketing, the average return is $44.25, and fifty percent of all unique opens for retail sites happen on smartphones and tablets.  Mobile consumers are spending 48% of their time on e-commerce sites, with 1 in 10 e-commerce dollars spent via a smartphone or tablet. In 2013, the companies raking in the biggest bucks from mobile sales are Apple, Amazon, QVC, Walmart, and Groupon Goods, proving that email marketing can be revived if retailers provide an outstanding mobile experience.

Baynote visualizes just how powerful mobile marketing has become, in the infographic below.

The Rise of Mcommerce

Kelsey Cox

Kelsey Cox is the Director of Communications at Column Five, a creative agency that specializes in data visualization, infographics, visual campaigns, and digital PR in Newport Beach, Calif. She is passionate about the future of digital content, advertising, branding and good design. She also really enjoys the beach, cooking, and craft beer.

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