Marketing InfographicsSocial Media & Influencer Marketing

What Makes People Want to Follow a Brand?

GetSatisfaction has released an interesting Infographic on what makes people want to follow a brand. Perhaps the most intriguing statistic is the last one… 97% of those surveyed made a purchase based on their online interaction with the brand.

Without a doubt, a positive online brand experience creates loyal customers. As several studies have discovered, the majority of consumers who engage with a brand in the digital space _ whether by participating in a contest or by “liking” a brand on Facebook – tend to not only purchase the products, but also make recommendations to their friends and family. Per GetSatisfaction.

infographic follow brands

Sources for the Infographic were Razorfish, Econsultancy and SocialMediaToday.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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