GetSatisfaction has released an interesting Infographic on what makes people want to follow a brand. Perhaps the most intriguing statistic is the last one… 97% of those surveyed made a purchase based on their online interaction with the brand.
Without a doubt, a positive online brand experience creates loyal customers. As several studies have discovered, the majority of consumers who engage with a brand in the digital space _ whether by participating in a contest or by “liking” a brand on Facebook – tend to not only purchase the products, but also make recommendations to their friends and family. Per GetSatisfaction.