Marketing InfographicsSocial Media & Influencer Marketing

How We Use Social Tools in the Workplace

In a study from Microsoft on Social Tools Usage and Perceptions in the Enterprise, it appears that they’ve uncovered yet more evidence that women are much smarter than men.

Men are more likely than women to say these restrictions are due to security concerns, while women are more likely to blame productivity loss.

Ugh. It’s so unfortunate that, after all this time, we still have some people in the work place disabling the ability for employees to collaborate, research and improve their productivity. Not recognizing the fact that, through social networks, you have access to peers, professionals, vendors and experts is nothing short of shameful nowadays. And unless you have employees that have to leave their smartphones in their car, they have access to social media. If they’re abusing it, the answer isn’t to block everyone’s access… the answer is to fire the employee.

Microsoft-Social-Tools-in-the-Workplace-Research-Study_0

http://www.microsoft.com/en-us/news/Press/2013/May13/05-27SocialToolsPR.aspx

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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