The State of Content Marketing 2014

state content marketing

Have you wondered what other digital marketers are accomplishing when it comes to content marketing strategies, including blogging, production, sharing, and measurement? Along with LookBook HQ, Oracle Eloqua has illustrated how digital marketers are responding to the demands of content strategies in this infographic.

We sought to benchmark content marketing with specific insight into earned, owned, and paid media strategies— what policies marketers are following—as well as how content is mapped along the buyer journey, and the key performance metrics that matter.

The full Content Marketing Benchmark report encompasses responses from over 200 marketers on questions like:

  • What types of content modern marketers are producing, how regularly and for what purposes.
  • How modern marketers use other people’s content.
  • What are the key challenges facing modern content marketing.
  • How well are modern marketers aligning content with the buyer’s journey.
  • What metrics modern marketers capture and how they assess content marketing effectiveness.
  • The major trends impacting content marketing activities.


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