One of the cool things about our partner Meltwater’s social media monitoring software is that you can monitor topics and events thoroughly to get a full picture of the sentiment and popularity. This year, they started monitoring the buzz around SXSW on February 26 and found some pretty interesting trends:
- NSA whistleblower, Edward Snowden, was a big deal. 7% of all the social buzz was Snowden related.
- Men posted a lot more to social: 62% versus 38% for women.
- Justin Bieber had 400% more mentions than Grumpy Cat! (Say whaaaa?)
For all of the cool stats, check out the infographic below. And don’t forget to check out our sponsor Meltwater’s social media monitoring tool for enterprises.