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A Guide to Target Account Marketing

The visualization that Demandbase put together for this infographic, comparing traditional B2B marketing to target account marketing is fantastic. While inbound marketing works to get the right people to your site, there’s still a profile that exists for your ideal client that should be pursued. Identifying the folks that arrive at your site and getting the firmagraphic (business characteristics) data on their industry, age, revenue, number of employees, etc. can help you to prioritize your outbound efforts.

The digital revolution has completely changed the way business buyers interact with vendors, but vendors continue to market in the same old-fashioned way. Of course, they’re paying a price for failing to innovate: spending thousands upon thousands of unnecessary marketing dollars on targets that will never convert. So what’s the alternative? Target Account Marketing. It’s an end-to-end solution that enables you to identify your target accounts and market only to those accounts throughout every stage in the funnel. Demandbase

Target Account Marketing

Demandbase is where Digital Presence and Account-Based marketing intersect, allowing B2B marketers to target their most valuable audience and personalize the experience to make engagements more effective and more measurable.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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