Paying attention to lifecycle marketing is crucial in today’s marketplace, which is why I was thrilled to work with my client, Right On Interactive, in designing and creating an infographic about this very topic. The infographic covers everything from lead generation to marketing automation to conversion, as well as addressing the challenges and future in this space.
Since marketing automation is less than 10 years old, we are still learning about the industry and how it can be used to reach our marketing goals. This infographic emphasizes the fact that we are experiencing rapid growth in this field, and we need to have processes in place to reach prospects and customers via multiple touch points. But it also proves that things are changing rapidly.
How do you think marketing automation and lifecycle marketing will change over the next year? The next 5 years?