Mobile and Tablet Marketing

The Mobile Worker

By 2012, Morgan Stanley predicts that smartphones shipments will exceed computer shipments. In addition, it’s expected that 25% of all online e-commerce will be executed via a mobile device. It’s already estimated that 30% of corporate email is read on a mobile device. Although social media seems to take the lead of most stories… mobile should be top of mind with every company.

But companies shouldn’t simply be looking at mobile from a marketing standpoint, businesses should also be encouraging their employees to adopt. This infographic from Dell speaks to the efficiencies of mobile from a work and productivity standpoint. As the infographic states:

Is it time to rethink your IT policies and join the mobile worker movement? Companies that can adapt quickly to the new mobile landscape are more likely to thrive and prosper.

mobile worker infographic

Knowledge-based workers are driving business by staying connected. Are your employees connected?

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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