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The Perfect Basket Abandonment Email

Douglas Karr Douglas KarrLast Updated: Oct 04, 2015
1 minute read
basket abandonment email

We recently shared an infographic that provided evidence that the faster a sales representative returns a call to a prospective client via the web, the higher conversion rate. Not surprisingly, along the same line of logic… the folks at SaleCycle have found that the faster you get a shopping cart abandonment email sent, the higher the conversion rate!

There are three key questions about basket abandonment emails that SaleCycle continues to answer:

  • Timing: How long should we wait to email our customers?
  • Tone: Should we be direct, or use a customer service tone?
  • Content: What should we include in the email to get our customers to buy?

SaleCycle put together this Infographic that answers those questions. The data was captured from 200 leading global brands and their best practices on shopping cart abandonment:

Basket Abandonment Email

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Douglas Karr Douglas KarrLast Updated: Oct 04, 2015
1 minute read
Douglas Karr

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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