Marketing InfographicsSocial Media & Influencer Marketing

The Power of Facebook

On the heels of publishing Why Facebook Doesn’t Cut It, we find this infographic directly from the source… The Power of Facebook! If you skip through all the fluff of the big numbers, the bottom of the infographic is the real story… are business results there? Facebook says they are.

  • In an analysis of over 60 campaigns on Facebook, 49% had a 5x return on ad spend, 70% had a 3x return.
  • 35% of businesses had a lower cost per conversion.
  • Compared to the online average, Facebook ads achieved 31% greater brand awareness, 98% greater ad recall and 192% greater share of conversions.
  • In comparison to a 47% trust rate on traditional media, Facebook Ads had a 92% trust rate.

I wish I knew more about the actual 60 campaigns… were they a random sampling? What were the budgets? How long did the campaigns run? There’s a lot of open questions on this! I wish they provided some additional transparency there.

facebook advertising

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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