On the heels of publishing Why Facebook Doesn't Cut It, we find this infographic directly from the source… The Power of Facebook! If you skip through all the fluff of the big numbers, the bottom of the infographic is the real story… are business results there? Facebook says they are.
- In an analysis of over 60 campaigns on Facebook, 49% had a 5x return on ad spend, 70% had a 3x return.
- 35% of businesses had a lower cost per conversion.
- Compared to the online average, Facebook ads achieved 31% greater brand awareness, 98% greater ad recall and 192% greater share of conversions.
- In comparison to a 47% trust rate on traditional media, Facebook Ads had a 92% trust rate.
I wish I knew more about the actual 60 campaigns… were they a random sampling? What were the budgets? How long did the campaigns run? There's a lot of open questions on this! I wish they provided some additional transparency there.