Marketing InfographicsSocial Media & Influencer Marketing

The Real Cost of Social Media

The folks at Focus put out this infographic, sharing actual data on the cost, benefit and return on investment of social media. I appreciate the fact that they approximate the hours spent to manage the medium and even provide a cost to benefit ratio for top brands utilizing social media. Did you know the average monthly value of a Twitter follower is $2.38 while the monthly cost to keep them is $1.67. Not a bad tweturn on investment!

Infographic The Real Cost Of Social Media

Too many people see social media as free. Given the amount of mediums the average marketer has to manage, the limited resources, the ineffectiveness of tools and the segmentation of the market – there is absolutely a cost to social media. That said, there’s also an incredible opportunity to capture market share by engaging prospects and customers via social media – especially when your competition hasn’t!

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
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