Part of recognizing the opportunity for marketing is understanding how your customers are using your products and services. Our workforce is dramatically changing in the small and medium-sized business (SMB) segment. If your business serves SMB's, you have to ensure that the remote work force and collaboration tools are available to fully leverage your products and services.
If you're B2C, understand that work hours are changing and buying habits are changing. While retail outlets serve customers during the day and weekends, ecommerce is handling all of the other hours. If you're not taking advantage of this change in behavior, you're missing out.
Throughout the recent years we have seen an uptake in a new group of SMB’s – the “Progressive SMB,” organizations that are increasingly encroaching on the territory of their larger competitors. But what makes a SMB progressive? From Cisco's infographic, The Rise of the Progressive SMB.