Today I was meeting with a client and discussing the opportunity for them to overtake their competitors online utilizing video. They have a strong brand that’s trusted online and there’s no doubt that video production will drive more direct traffic, more search traffic and – ultimately – help them better explain the value of subscribing to their service to their prospects.
Video is becoming more popular with a general audience worldwide. When there’s money to be made, everyone tries to take a slice of the video marketing flavoured pie. Some even try to bake their own. Infographic via Bubobox
Forrester reports that websites with a good video marketing strategy increased their likelihood of being ranked on the first page of the Google results by as much as 53 times. AimClear reports that video listings that appear in the searches experience as much as a 41 percent higher click-through rates than their competitors.