the right impression

Content Marketing Marketing Infographics Social Media & Influencer Marketing

What’s Your Social Media Impression?

Meen Boriboune Monday, September 17, 2012

0 1 minute read

“You never get a second chance to make a first impression,” my business professor, Marvin Recht, always reminds his students. Don’t make the mistakes that many have made before you.

In today’s world, the first impression idea still holds true. However, digital consumers and social media allow us to connect in ways that we could never have in the past. And the impression that you leave on your Facebook page, Twitter stream, or website could have some people making judgments and drawing conclusions before they actually get to know you, your company, or your products.

What is your goal? What is the impression you are trying to create for yourself? What kind of customers are you attracting by delivering the impression you project? It’s important to make sure that you always have the best foot forward in whatever business you are in to build an impressive social networking presence with the right impression.

So, what impression are you making? AdTruth has provided this infographic, The Right Impression.

Meen Boriboune Monday, September 17, 2012

0 1 minute read

Meen Boriboune

Meen is a Butler Marketing student interning with the team at DK New Media. Meen's responsibilities include research and content production for their clients, under the direction of Jenn Lisak.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge